For Immediate Release
April 23, 2012
Contact: Michele Hutchins
(603) 238-6468

SMH’s 2011 Annual Report More the you expect
Wins National Recognition

PLYMOUTH, N.H.— Speare Memorial Hospital has received a Merit Award for its 2011 Annual Report More than you expect. The announcement came from the 29th Annual Healthcare Advertising Awards sponsored by Healthcare Marketing Report, the nation’s oldest and largest healthcare advertising awards competition.

Over 4,000 entries, in more than 30 categories were received in this year’s competition. Speare’s Merit Award came in the annual report category for hospitals with less than 299 beds. A national panel of judges reviewed entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

“We are thrilled to have our annual report receive this award,” notes Michele Hutchins, Speare’s director of community relations. “This publication was six months in the making, beginning with a review of past annual reports and discussion with various audiences about what messages, images and information have impact. Step two was taking that feedback to our creative team at Millennium Integrated Marketing and having them develop a design template that would deliver and compliment our core message of More than you expect. As this award demonstrates, we succeeded and are excited to share this honor with Millennium.”

Hutchins explains that the 2011 Annual Report was released in September last year and the kick-off to the hospital’s overall promotional campaign that includes the Web, Facebook, newsletters and advertising. To view or download a copy of Speare’s 2011 Annual Report More than you expect visit www.speare2020.wpengine.com/pdfs/Speare-Hospital-2011-Annual-Report.pdf.

Speare Memorial Hospital —a 24-hour, acute care, non-profit community hospital and health care provider serving Plymouth and the communities of central New Hampshire—is nationally ranked as a HealthStrongTM: Top 100 Critical Access Hospital. Visit online at www.sparehospital.com and join us on Facebook.